Luisa Spagnoli overcame childhood poverty – and the infamously misogynistic fascism of Mussolini’s Italy – to become one of the most famous and influential chocolatiers (and fashion designers!) in European history. But how did she do it?!
Olivia interviews Dr. Diana Garvin, author of Feeding Fascism.
Luisa Spagnoli and Giovanni Buitoni in the photo described by Dr. Garvin at the beginning of the episode. photo in the public domain
Luisa Spagnoli photo in the public domain
The famous “embracing couple” advertisement created by Federico Seneca image in the public domain
A vintage Perugina chocolate box from the 1920s
The most popular of Perugina’s trading cards, featuring the Three Musketeers image in the public domain
Spagnoli employees combing angora rabbits at the Spagnoli factory a decade after Luisa Spagnoli’s death. image in the public domain
Giovanni Buitoni image in the public domain
Diana Garvin is an Assistant Professor of Italian at the University of Oregon. Her first book, Feeding Fascism: The Politics of Women’s Food Work, came out in February 2022. Garvin often writes articles on daily life under the dictatorship. She has explored everyday objects ranging from baby dolls to razor blades for academic journals and the popular press. Fellowships and awards from AAR, Fulbright, Getty, Oxford, Wolfsonian-FIU, Julia Child Foundation, CLIR Mellon, FLAS, AAUW, NWSA, and AFS have supported Garvin’s research at over thirty international archives, libraries, and museums. Her favorite Italian proverb is “O mangi questa minestra o salti dalla finestra” – “Eat this soup or jump out the window.”